There has been a lot of chatter recently on Twitter concerning ‘branding.’ I never really thought about branding and really thought it was a bunch of crap. That is until I read this tweet:

I am branded in social media by my tweets and Blog posts. If you want to know my education philosophy it is there for all to see. #Edchat

— Tom Whitby (@tomwhitby) March 4, 2015

Now that makes sense to me.It is a wake up call to all of us and most definitely a new way to portray social media to tweens and teens.

For professionals, we can talk about having separate accounts for professional use and private use but the reality is that whatever we put out there represents us. We can’t hide behind psuedonyms or private accounts. We can, I guess, but it doesn’t change who we are. Whatever we put out there impacts our brand. I don’t think there is any positive or negative; it is just a representation of who we are. As educators and professionals we should strive for transparency in our tweets, Facebook posts, blogs, etc. We should put out there who we truly are and what we truly believe so that when others read our content, they know who we really are.

This rings true for our schools’ social media platforms. The content creators for our schools should be putting out the message that this is who we are. This is what we believe and this is what we strive to do for students.This is the positive side of social media that many districts still fear.

Branding is a way we create transparency in edu. Who we are is open to the world. Better we create our own brand than be branded.#Edchat

— Tom Whitby (@tomwhitby) March 4, 2015

Mr. Whitby shared the above tweet also. How true! We are being branded in public education on a daily basis. This is our opportunity to take the bull by the horns and put our content out there. There is no question as to the power of social media. Parents are on. Taxpayers are on. Students are on. We can touch our worlds in 140 characters or less and change our brands for the better.

The second thought I have on branding is that it is important that students know this information too. On a daily basis they are building their brand. What they say and post tells the world who they are and how they want the world to see them. For the most part I think kids are who they really are more often on social media than in everyday life. They should remember that this is who the world sees. That’s right, kids, the whole freakin’ world. Protect your tweets but know this: What you say is who you are or who you want to be no matter whether the general public can see it or not.

I’ll retire now with one final tweet from Dr. Weston. In both of the instances in this post, I don’t mean for anyone to be different than who they are. The fake you is hard to maintain and very stressful. {Ever watch Catfish?). The real you is your brand. Keep it safe!

In this age of 24/7 branding, each of us must ask: Do I have the courage to follow my inner compass? #edchat

— Mark E. Weston Ph.D. (@ShiftParadigm) March 4, 2015